TAG HEUER x MALBON
I had the incredible opportunity to work with Tag Heuer and the athletic brand, Malbon, to create a campaign featuring their mascot, Bucket, as well as a super cool watch they designed together.
Here are a couple rough sketches we created to get the ball rolling.
Rough sketches
Malbon’s mascot, Bucket, brought to life
Pulling inspiration from Malbon’s brand guide, as well as pieces from the lifestyle collection itself, we were able to create a character that fits perfectly within the world of both brands.
The Environment
Inspired by Palm Springs, complete with palm trees and blue skies.
Animation
Working with an animation team in France, we were able to take frames of the illustrations, combined with video of the product, and create a super fun little video of Bucket in action.
